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How to Grow A Successful Practice by Specializing within a Niche

The business world continues to become more complicated every year. Yet most CPAs and other professionals continue to operate as generalist by serving a handful of clients in a wide range of industries. That being said, why would a prospect go to a generalist when for a similar value that prospect can work with a specialist? And why would a professional choose to operate as a generalist when there are enough potential clients in their area of interest to be a specialist and to build a much deeper knowledge base in that niche to be able work more effectively and give those clients better information and advice?

Andrew Schwartz CPA, along with his brother Richard Schwartz CPA, has built a niche CPA practice outside of Boston that has grown organically on average by more than 13.5% per year since 1994 and has not seen revenue dip year-over-year during that 23-year period. Their specialty firm continues to grow exponentially due to their strong and recognized brand in the Greater Boston area for providing tax and accounting services to healthcare professionals and their practices. Andrew will share what he has learned over the years while he has focused on organically building his niche CPA firm.

Agenda
Registration/Networking - 7:30 a.m.
Program - 8:00 to 9:00 a.m.

Cost
This event is being offered as a free education session.

Location
McLane Middleton
300 TradeCenter, Suite 7600
Woburn, MA 01801

Registration
To register, click here.

About the Presenter


Andrew D. Schwartz, CPA
Founder and Partner, Schwartz & Schwartz

Andrew is founder and partner of Schwartz & Schwartz, PC, in Woburn, MA. Since 1993, Andrew has provided tax, practice management, payroll, and basic financial planning services to healthcare professionals and their practices. Andrew is also the founder of The MDTAXES Network, a national association of CPAs that specialize in the healthcare profession. Andrew is a frequent speaker at national and area conferences (including the Yankee Dental Congress and the 2012 National Audiology Conference), medical and dental schools, and other healthcare related meetings and events.

Integrity and trust

At McLane Middleton we establish and maintain long-standing relationships with our clients to help us better achieve their unique goals over time. This approach to building trust requires that our esteemed lawyers and professionals use their broad, in-depth knowledge and work together with integrity to ascertain sound resolutions to legal matters for their clients.

Strength in numbers

McLane Middleton is made up of more than 105 attorneys who represent a broad range of clients throughout the region, delivering customized solutions. As a firm we are recognized as having the highest legal ability rating. The firm is rated Preeminent by Martindale Hubbell and is recognized as one of the nation's leading law firms in Chambers USA. Our attorneys are distinguished leaders in their respective practice areas.

Meet Our People

Commitment and collaboration

McLane Middleton's versatile group of attorneys and paralegals become trusted authorities on each case through collaboration. We work with our clients to learn their individual needs first and foremost and, together, we develop comprehensive solutions to their specific legal matters. This approach helps us exceed our clients' expectations efficiently and effectively, client by client, case by case.

Practice Areas

A history of excellence

McLane Middleton was established in 1919 in New Hampshire, and has five offices across two states. However, deep historical roots don't allow you to become innate. Our firm is organized, technological, and knowledgeable. Our history means we are recognized. But our reputation is built on the highest quality of service and experience in very specific areas of law.

The Firm

Intelligence paired with action

Our team continuously seeks opportunities to enhance their professional development and put key learnings to action. The pursuit of further insight guides us to volunteer service opportunities, speaking engagements, and teaching roles. Our lawyers are sought after thought leaders across their industries, and recipients of leadership awards throughout the region.