How to Grow A Successful Practice by Specializing within a Niche
The business world continues to become more complicated every year. Yet most CPAs and other professionals continue to operate as generalist by serving a handful of clients in a wide range of industries. That being said, why would a prospect go to a generalist when for a similar value that prospect can work with a specialist? And why would a professional choose to operate as a generalist when there are enough potential clients in their area of interest to be a specialist and to build a much deeper knowledge base in that niche to be able work more effectively and give those clients better information and advice?
Andrew Schwartz CPA, along with his brother Richard Schwartz CPA, has built a niche CPA practice outside of Boston that has grown organically on average by more than 13.5% per year since 1994 and has not seen revenue dip year-over-year during that 23-year period. Their specialty firm continues to grow exponentially due to their strong and recognized brand in the Greater Boston area for providing tax and accounting services to healthcare professionals and their practices. Andrew will share what he has learned over the years while he has focused on organically building his niche CPA firm.
Agenda
Registration/Networking - 7:30 a.m.
Program - 8:00 to 9:00 a.m.
Cost
This event is being offered as a free education session.
Location
McLane Middleton
300 TradeCenter, Suite 7600
Woburn, MA 01801
About the Presenter
Andrew D. Schwartz, CPA
Founder and Partner, Schwartz & Schwartz
Andrew is founder and partner of Schwartz & Schwartz, PC, in Woburn, MA. Since 1993, Andrew has provided tax, practice management, payroll, and basic financial planning services to healthcare professionals and their practices. Andrew is also the founder of The MDTAXES Network, a national association of CPAs that specialize in the healthcare profession. Andrew is a frequent speaker at national and area conferences (including the Yankee Dental Congress and the 2012 National Audiology Conference), medical and dental schools, and other healthcare related meetings and events.