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Managing Social Media Reviews and Smear Campaigns

Presented by McLane Middleton's Intellectual Property Group

Have you ever read a bad review about a company, a restaurant, or a product on sites like Yelp, Google, or Facebook?

We bet you have.

We also bet that you likely didn’t hire that window installer that was an hour late, eat at the new restaurant that served cold sides, or buy that poor quality tennis racket because of those bad online reviews.

But what if those reviews were untrue or the product of an isolated bad experience? What if that review was about your business?

This presentation is for businesses wanting to understand the legal perspective on the good, bad, and ugly of social media reviews. McLane Middleton attorneys Jeremy Walker and Michael Strauss will discuss ways that the law allows you to promote your business with incentivized positive reviews, how to use the law when possible to protect against negative reviews, and what to do and what are your rights when you get an ugly—unjustified—review.

Agenda
Registration/Networking - 7:30 a.m.
Program - 8:00 to 9:00 a.m.

Cost
This event is being offered as a free education session.

Location
McLane Middleton
900 Elm Street, 10th Floor
Manchester, NH 03101

About the Presenters


Jeremy T. Walker
Director, McLane Middleton

Jeremy is a director in the firm’s Litigation Department. He focuses his practice on business litigation, with a particular emphasis on intellectual property and construction litigation. Jeremy is a trial lawyer and has represented both large and small companies in the New Hampshire Superior Court, the New Hampshire Supreme Court, the Federal District Courts and in arbitration proceedings. Jeremy is a member of the firm’s Management Committee and chairs the firm’s Hiring Committee.


Michael E. Strauss
Associate, McLane Middleton

Michael is a trial and appellate lawyer at McLane Middleton. He represents a diverse set of clients faced with complex, high-stakes disputes in state and federal courts, including clients under regulatory or criminal investigation and prosecution.

Before joining McLane Middleton, Michael worked in the New York City office of an international law firm, where he represented clients in the entertainment and media industry. During his time in New York, Michael was a member of a team that negotiated a multi-billion dollar talent union collective bargaining agreement. He also represented marketers and advertising agencies in their contract negotiations with celebrities and high-profile athletes as well as their advertising industry-related disputes.

Integrity and trust

At McLane Middleton we establish and maintain long-standing relationships with our clients to help us better achieve their unique goals over time. This approach to building trust requires that our esteemed lawyers and professionals use their broad, in-depth knowledge and work together with integrity to ascertain sound resolutions to legal matters for their clients.

Strength in numbers

McLane Middleton is made up of more than 105 attorneys who represent a broad range of clients throughout the region, delivering customized solutions. As a firm we are recognized as having the highest legal ability rating. The firm is rated Preeminent by Martindale Hubbell and is recognized as one of the nation's leading law firms in Chambers USA. Our attorneys are distinguished leaders in their respective practice areas.

Meet Our People

Commitment and collaboration

McLane Middleton's versatile group of attorneys and paralegals become trusted authorities on each case through collaboration. We work with our clients to learn their individual needs first and foremost and, together, we develop comprehensive solutions to their specific legal matters. This approach helps us exceed our clients' expectations efficiently and effectively, client by client, case by case.

Practice Areas

A history of excellence

McLane Middleton was established in 1919 in New Hampshire, and has five offices across two states. However, deep historical roots don't allow you to become innate. Our firm is organized, technological, and knowledgeable. Our history means we are recognized. But our reputation is built on the highest quality of service and experience in very specific areas of law.

The Firm

Intelligence paired with action

Our team continuously seeks opportunities to enhance their professional development and put key learnings to action. The pursuit of further insight guides us to volunteer service opportunities, speaking engagements, and teaching roles. Our lawyers are sought after thought leaders across their industries, and recipients of leadership awards throughout the region.