Skip to content

Main Navigation

McLane Middleton
  • Contact Us
  • Payment Portal
  • COVID-19 Resources
      • Coronavirus Resources
          • Coronavirus Resource Center

            With the constantly changing information concerning the COVID-19 global pandemic, we recognize that businesses are navigating in uncertain and unprecedented times. McLane Middleton is advising clients on various COVID-19 related issues.

      • Business Recovery Center
          • Business Recovery Center

            At McLane Middleton, we have put a team together to help you navigate this new landscape so as we emerge from social distancing and stay at home orders you can stabilize your business and position it to withstand credit and other risks while also working with you to protect you from personal liability if, despite best efforts, the damage done to your enterprise cannot be repaired.

      • COVID-19 updates in your inbox

        To receive updates on how COVID-19 is impacting businesses and professional organizations email us at [email protected].

  • The Firm
      • About Us
          • About Us
          • Our Mission
          • Community
          • Diversity, Equity, and Inclusion
          • Pro Bono Work
      • News
          • News

            Check out the latest news about McLane Middleton and its team of attorneys.

            Click here to see our latest news.

      • Events
          • Events

            McLane Middleton attorneys often present on the latest regulatory updates and legal trends to help keep you and your business informed.

            Click here to see our upcoming programs.

      • Locations
          • Manchester, NH
          • Woburn, MA
          • Concord, NH
          • Portsmouth, NH
          • Boston, MA
      • Careers
          • Careers
          • Current Openings
          • Law Students
          • Lifestyle and Culture
          • Benefits
          • Leadership and Professional Development
          • Diversity, Equity, and Inclusion
  • People
      • Our People
          • People

            With over 100 attorneys and 25 paralegals, our progressive approach and team enables us to work with all types of clients, and to deliver customized, cost-effective solutions.

      • Attorneys
      • Paralegals
      • Trust Services
      • Advisors
      • Management Team
      • Firm Governance
  • Practice Areas
      • Corporate
          • Corporate
          • Mergers and Acquisitions
          • Representation of Management Team Interests in Rollover Transactions
          • Securities Offerings & Regulation
          • International Business
          • Cybersecurity and Privacy
          • Artificial Intelligence
          • Corporate Finance
          • Bankruptcy, Restructuring & Creditors’ Rights
          • Government Investigations
          • Business Tax & Tax Exempt Entities
          • Immigration
          • Sports Practice Group
            • U.S. Supreme Court Confirms that Debts Due to a Partner’s Fraud are NondischargeableSeptember 8, 2023
            • Know the Law: How Can I Terminate a Contract?September 3, 2023
            • Win-win Dynamics: Exploring How ESOP Transactions Benefit Owners and EmployeesSeptember 1, 2023
      • Trusts & Estates
          • Trusts & Estates
          • Trusts & Estates Planning
          • Asset Protection
          • Probate Litigation
          • Elder Law and Special Needs Law
          • Tax Planning
          • Trust Services
            • Know the Law: Can I Amend My Revocable Trust – and How?August 20, 2023
            • Administering Healthcare When There is No Patient DirectionMay 18, 2023
            • New Hampshire Magazine Ask the Expert: Wills & Estate PlanningMarch 15, 2023
      • Trial Practice and Litigation
          • Trial Practice and Litigation
          • Business Litigation
          • Appellate
          • Environmental Litigation
          • Probate Litigation
          • Employment Litigation
          • Product Liability
          • Government Investigations
          • Intellectual Property Litigation
          • Divorce and Family Law
          • Construction Litigation
          • Complex Plaintiff’s Litigation
            • Know the Law: Digital AccessibilitySeptember 17, 2023
            • Should Courts Protect the Anonymity of Jurors?August 16, 2023
            • Forum Selection Clauses: More Than Just a Boilerplate TermJuly 6, 2023
      • Tax
          • Tax
          • Federal Tax Planning
          • Retirement Plans and Employee Benefits
          • Employee Stock Ownership Plans (ESOPs)
          • Executive Compensation Planning
          • State & Local Tax Planning
          • Tax Controversy
          • Tax-Exempt Entities
          • International Tax Planning
            • Navigating the Fine Line Between Business and HobbyAugust 31, 2023
            • What Non-Tax Lawyers Should Know About LLC TaxFebruary 15, 2023
            • Life Insurance as a Funding Mechanism for Deferred Compensation Plans: Tax Traps for the UnwaryFebruary 15, 2023
      • Employment & Labor
          • Employment & Labor
          • Risk Management
          • Employee Benefits
          • Cybersecurity and Privacy
          • Employment Litigation
          • Immigration
          • Wage and Hour Claims
          • Discrimination and Harassment
          • Wrongful Termination
          • Education
            • Proposed Salary Threshold Raise for Exempt EmployeesSeptember 22, 2023
            • Independent Contractor or Employee? Avoiding Misclassification IssuesAugust 15, 2023
            • Forecasting the Impact of the Supreme Court’s Latest Affirmative Action Decision on EmployersAugust 7, 2023
      • Intellectual Property
          • Intellectual Property
          • Trademark
          • Intellectual Property Litigation
          • Patent
          • Copyright
          • Trade Secrets
          • Artificial Intelligence
            • Exploring Copyright Issues in Connection with Generative AIJune 20, 2023
            • Internet Providers Still Enjoy Broad Immunity from Liability for ContentJune 1, 2023
            • Know the Law: Trade names vs. Trademarks – Fact of Fictitious NameOctober 1, 2022
      • Cybersecurity and Privacy
          • Cybersecurity and Privacy
          • Artificial Intelligence
            • Where Is New Hampshire Going with Cybersecurity and Privacy?June 21, 2023
            • Will New Hampshire Adopt a Privacy and Cybersecurity Law?April 20, 2023
            • Communications Tech and Cybersecurity TrendsApril 7, 2023
      • Energy & Environment
          • Energy & Environment
          • State and Federal Environmental Permitting and Defense of Enforcement Proceedings
          • Compliance and Counseling
          • Environmental Due Diligence
          • Environmental Appeals
          • Energy Facility Siting
          • Environmental Litigation
          • Environmental Toxic Tort Defense
          • Utility Regulation
            • Head Winds and Tail Winds in Offshore DevelopmentSeptember 20, 2023
            • Environmental Due Diligence in the Era of Contaminants of Emerging ConcernJuly 27, 2023
            • Solar Power Electrifies Businesses Around NHJune 16, 2023
      • Real Estate & Land Use
          • Real Estate & Land Use
          • Construction
          • Construction Litigation
          • Real Estate
          • Land Use and Zoning
          • Condominium Law
            • Investment Opportunities in Residential Real EstateJuly 28, 2023
            • What Do Pre-COVID Leases Look Like Post-COVID?May 17, 2023
            • Residential Landlords in Massachusetts Beware – State Sanitary Code Updates Effective April, 2023March 30, 2023
      • Government Affairs and Regulation
          • Government Affairs and Regulation
          • Legislative Counsel
          • Government Regulatory Agencies
          • McLane Middleton GPS – Government & Public Affairs Consulting
            • NH Legislators Are All Ears: Young Professional AdvocacyFebruary 16, 2021
      • Education
          • Education
          • Risk Management and Counseling
          • Crisis Response
          • Consulting and Investigations
          • Trainings
          • Expert Witness
          • Governance
          • Corporate
          • Real Estate & Land Use
          • Trusts & Estates
          • Tax
          • Cybersecurity and Privacy
          • Intellectual Property
          • Trial Practice and Litigation
            • The Impact of the Supreme Court’s Admissions Decisions on Independent SchoolsJune 30, 2023
            • An Employee Handbook Refresher Course for Independent SchoolsApril 13, 2023
            • Student Handbooks – Essential Updates for the New School YearMarch 30, 2023
      • Personal and Family Representation
          • Personal and Family Representation
          • Divorce and Family Law
          • Criminal Investigations
          • Probate Litigation
          • Personal Injury and Medical Malpractice
          • Trusts & Estates
          • Tax Planning
          • Immigration
          • All Practice Areas A-Z
            • Know the Law: Challenging a Prenuptial AgreementApril 16, 2023
            • Know the Law: Prenuptial AgreementsJanuary 8, 2023
            • My Spouse Lied . . . I Got The Recording to Prove It.November 16, 2022
  • Industries
      • Health Care
          • Health Care

            McLane Middleton offers a full range of expertise assisting health care clients in effectively navigating the complexities of the industry. Our health care law group combines our expertise in health care with our strengths in various aspects of the law - including tax, corporate, employment, privacy and data security, and real estate – to develop practical resolutions for our clients.

      • Education
          • Education

            McLane Middleton's education group represents a large number of colleges and independent schools in New Hampshire and Massachusetts, and provides consultation and training services to schools and school associations in New England and nationwide. The group has extensive experience in understanding the unique nature of the governance of educational institutions as well as in handling difficult issues that may arise such as relating to tax exempt status, restrictions on endowment, faculty compensation and tenure issues, and student discipline, to name a few.

      • Manufacturing
          • Manufacturing

            McLane Middleton’s defining experience in providing legal services to manufacturing companies spans from our inception in 1919 and the representation of Amoskeag Manufacturing Company in Manchester, at the time, the largest textile manufacturing facility in the world.

      • Utilities & Telecom
          • Utilities & Telecom

            McLane Middleton has provided extensive representation to the public utilities, energy and telecommunications industries for over 80 years. Today, we represent a wide variety of clients in these industries, in New England as well as before the Federal Energy Regulatory Commission (FERC) and appellate courts.

      • Financial Services
          • Financial Services

            McLane Middleton’s deep-seated attorneys know how highly complex and greatly regulated the financial services industry persists. Our legal team is devoted to ensuring that financial institutions grow their worth, while adhering to the rules, and protecting themselves and their customers.

      • Privately Held Family Owned Businesses
          • Privately Held Family Owned Businesses

            McLane Middleton attorneys expertly guide clients through each stage of developing a business, ensuring that all of their needs are thoroughly met.

            Our corporate lawyers rank with Super Lawyers, Best Lawyers, Chambers and Martindale-Hubbell and are highly experienced in dealing with sophisticated transactions and offer deep knowledge on all legal needs for the company and its owner.

      • Non-Profit Organizations
          • Non-Profit Organizations

            McLane Middleton has the depth and breadth of legal services and experience to help nonprofits in confronting a multitude of issues unique to their associations.

            We represent health care and education providers; religious organizations; social service agencies; tax-advantaged housing entities; recreational and cultural entities; foundations; and business associations.

      • Government & Municipalities
          • Government & Municipalities

            McLane Middleton recognizes that municipal law is diverse and continues to expand. Our team holds the breadth and depth of knowledge to cover all aspects in this practice area, with expertise in these various law groups within our firm: education, environmental and land use, real estate, and employment.

      • Retail
          • Retail

            McLane Middleton knows how fast moving things are in the retail world and our able attorneys keep pace, ready to act on the many different legal challenges that may arise for retail companies.

      • Franchises
          • Franchises

            McLane Middleton attorneys are extensively experienced with franchise transactions.

            Our lawyers review all documentation and give clients a complete interpretation of the brand, concept, financial stability and viability of the franchise. We assist in guiding our clients through Federal Trade Commission regulations and local state laws.

      • Dental
          • Dental

            McLane Middleton offers a full range of expertise to assist our dental clients effectively navigate the complexities of the rapidly changing industry.

             

            Our attorneys combine their insights and knowledge of the dental industry with  our strengths in various aspects of the law – including business structure, employment, tax, and real estate/commercial lending.

      • Real Estate
          • Real Estate

            McLane Middleton is deeply immersed in New England real estate matters, helping clients to achieve their goals in a wide range of transactions. We represent investors, lenders, and developers of real estate projects. We also work with companies that are acquiring, expanding, leasing, financing, or selling their business locations.

  • Our Insights
      • Insights

          • McLane Middleton's attorneys are frequent contributors to a variety of publications throughout New England.

          • LATEST INSIGHTS
            • Proposed Salary Threshold Raise for Exempt EmployeesSeptember 22, 2023
            • Reviewing Name, Image, and Likeness Agreements: A Primer for Student-AthletesSeptember 21, 2023
            • Head Winds and Tail Winds in Offshore DevelopmentSeptember 20, 2023
      • Featured Categories
          • Corporate
          • Employment & Labor
          • Energy & Environment
          • Intellectual Property
          • Personal and Family Representation
          • Real Estate & Land Use
          • Education
          • Tax
          • Trusts & Estates
          • LATEST INSIGHTS
            • Proposed Salary Threshold Raise for Exempt EmployeesSeptember 22, 2023
            • Reviewing Name, Image, and Likeness Agreements: A Primer for Student-AthletesSeptember 21, 2023
            • Head Winds and Tail Winds in Offshore DevelopmentSeptember 20, 2023
      • Podcasts

          • A podcast dedicated to business, legal, and community news in New Hampshire and Massachusetts.

          • McLane Middleton Minutes
      • More from McLane Middleton
          • Employment Law Business Guide
          • Probate Trial
          • Privacy and Data Security
          • Artificial Intelligence Attorneys
          • Intellectual Property Resource
          • NH Guide to Family Law
          • MA Business Competition Law
  • Latest Insights
  • Categories
    • Artificial Intelligence
    • Corporate
    • Cybersecurity and Privacy
    • Education
    • Employment & Labor
    • Energy & Environment
    • Government Affairs & Regulation
    • Health Care
    • Intellectual Property
    • Personal and Family Representation
    • Real Estate & Land Use
    • Sports Practice Group
    • Tax
    • Trial Practice and Litigation
    • Trusts & Estates
    • Uncategorized
Intellectual Property

3 Big Trademark Considerations for Startups

Catherine S. Yao
Associate, Corporate Department
Published: Live Free and Start
June 29, 2017

Please click here to view this article at Live Free and Start’s website.

See more insights
McLane Middleton
Get the latest news and updates from McLane Middleton

Receive timely emails on recent case law and legal trends, as well as educational event invitations.

Join our email list east
  • Government & Public Strategies
  • Proud Member of Terralex
  • The Firm
  • Insights
  • Our People
  • Contact Us
  • News
  • Locations
  • Careers
  • Practice Areas
  • Corporate
  • Trusts & Estates
  • Trial Practice and Litigation
  • Tax
  • Employment & Labor
  • Intellectual Property
  • Cybersecurity and Privacy
  • Energy & Environment
  • Government Affairs and Regulation
  • Education
  • Personal and Family Representation
  • All Practice Areas A-Z

© 2023 McLane Middleton

  • Privacy Policy
  • Disclaimer
  • Sitemap