Skip to content

Main Navigation

McLane Middleton
  • Contact Us
  • Payment Portal
  • Latest Legal Compliance Resources
      • FTC Non-Compete Ban Resources
          • FTC Non-Compete Ban Resources

            McLane Middleton has put a team and resources together to help you navigate the new Federal Trade Commission (FTC) rule banning and rendering unenforceable most non-compete clauses in employment contracts. 

            Click here to view the FTC Non-Compete Ban Resource.
  • The Firm
      • About Us
          • About Us
          • Our Mission
          • Community
          • Diversity, Equity, and Inclusion
          • Pro Bono Work
      • News
          • News

            Check out the latest news about McLane Middleton and its team of attorneys.

            Click here to see our latest news.

      • Events
          • Events

            McLane Middleton attorneys often present on the latest regulatory updates and legal trends to help keep you and your business informed.

            Click here to see our upcoming programs.

      • Locations
          • Manchester, NH
          • Woburn, MA
          • Concord, NH
          • Portsmouth, NH
          • Boston, MA
      • Careers
          • Careers
          • Current Openings
          • Law Students
          • Lifestyle and Culture
          • Benefits
          • Leadership and Professional Development
          • Diversity, Equity, and Inclusion
  • People
      • Our People
          • People

            With over 100 attorneys and 25 paralegals, our progressive approach and team enables us to work with all types of clients, and to deliver customized, cost-effective solutions.

      • Attorneys
      • Paralegals
      • Trust Services
      • GPS
      • Management Team
      • Firm Governance
  • Practice Areas
      • Corporate
          • Corporate
          • Mergers and Acquisitions
          • Representation of Management Team Interests in Rollover Transactions
          • Securities Offerings & Regulation
          • International Business
          • Cybersecurity and Privacy
          • Artificial Intelligence
          • Corporate Finance
          • Bankruptcy, Restructuring & Creditors’ Rights
          • Government Litigation and Enforcement
          • Business Tax & Tax Exempt Entities
          • Immigration
          • Sports Practice Group
            • 3 Due Diligence Items for Business Owners to Focus on Before a Potential M&A transactionMay 1, 2025
            • Contract Toolkit: Essential Contract TermsApril 11, 2025
            • NH Interest and Dividends Tax Repealed as of January 1February 14, 2025
      • Trusts & Estates
          • Trusts & Estates
          • Trusts & Estates Planning
          • Asset Protection
          • Probate Litigation
          • Elder Law and Special Needs Law
          • Tax Planning
          • Trust Services
            • Passing Your Assets to the Next GenerationMay 8, 2025
            • Decanting and Breach of Fiduciary DutyMarch 19, 2025
            • Practical Uses for Financial Powers of AttorneyFebruary 27, 2025
      • Trial Practice and Litigation
          • Trial Practice and Litigation
          • Complex Business Litigation
          • Appellate
          • Environmental Litigation and Environmental Toxic Tort Defense
          • Probate Litigation
          • Employment Litigation
          • Product Liability
          • Government Litigation and Enforcement
          • Intellectual Property Litigation
          • Divorce and Family Law
          • Real Estate Litigation
          • Construction Litigation
          • Wrongful Death and Personal Injury Litigation
          • Criminal Law
            • Know the Law: New Hampshire Residents Cannot Bring Their Firearm to Massachusetts Without First Obtaining a Nonresident LicenseJune 21, 2025
            • Know the Law: My Daughter Was Seriously Injured by a Drunk Driver with No AssetsJune 7, 2025
            • Implications From 1st Circuit’s Decision on Health CareMay 23, 2025
      • Tax
          • Tax
          • Federal Tax Planning
          • Retirement Plans and Employee Benefits
          • Employee Stock Ownership Plans (ESOPs)
          • Executive Compensation Planning
          • State & Local Tax Planning
          • Tax Controversy
          • Tax-Exempt Entities
            • Major Retirement Plan Changes to Become Effective in 2025 and 2026February 19, 2025
            • NH Interest and Dividends Tax Repealed as of January 1February 14, 2025
            • Know the Law: Keeping Taxes Down on Stock From Your EmployerJanuary 18, 2025
      • Employment & Labor
          • Employment & Labor
          • Risk Management
          • Employee Benefits
          • Cybersecurity and Privacy
          • Employment Litigation
          • Immigration
          • Wage and Hour Claims
          • Discrimination and Harassment
          • Wrongful Termination
          • Education
            • COBRA Compliance, an Often-Overlooked Area of Employment LawJuly 3, 2025
            • Conducting Lawful Employment InterviewsJune 20, 2025
            • Restricted Stock Units Are Not Restricted StockJune 16, 2025
      • Intellectual Property
          • Intellectual Property
          • Trademark
          • Intellectual Property Litigation
          • Patent
          • Copyright
          • Trade Secrets
          • Artificial Intelligence
            • Copyright Risks in the Digital Age: Persistent Challenges and Emerging ComplexitiesJune 18, 2025
            • Navigating Intellectual Property Ownership Issues in Non-IP ContextsJune 20, 2024
            • The Danger of the “Deemed Export”June 7, 2024
      • Cybersecurity and Privacy
          • Cybersecurity and Privacy
          • Artificial Intelligence
            • Know the Law: Why Are California Lawyers Suing New Hampshire Businesses?July 3, 2025
            • Cyber, Privacy and AI Insurance – Do You Have It?March 13, 2025
            • Know the Law: Keep in Line with NH’s New Privacy LawFebruary 15, 2025
      • Energy & Environment
          • Energy & Environment
          • State and Federal Environmental Permitting and Defense of Enforcement Proceedings
          • Compliance and Counseling
          • Environmental Due Diligence
          • Environmental Appeals
          • Energy Facility Siting
          • Environmental Litigation and Environmental Toxic Tort Defense
          • Utility Regulation
            • Shocking the Country’s Energy Polices, One Volt at a Time: Watt You Need to KnowJune 9, 2025
            • Client Notice: Massachusetts Declares Final Rules Requiring Annual Energy Use Reporting for Large Buildings – New Compliance Obligations Under 225 CMR 27.00April 29, 2025
            • The Coming Update to The New Hampshire Coastal Flood Risk SummaryJanuary 30, 2025
      • Real Estate & Land Use
          • Real Estate & Land Use
          • Construction
          • Construction Litigation
          • Real Estate
          • Land Use and Zoning
          • Condominium Law
            • Why Are So Many Homes Along the Seacoast Being Elevated or Raised Up? Something to Consider Before Renovating Your HomeMay 30, 2025
            • Key Considerations When Negotiating Commercial Real Estate Purchase and Sale AgreementsMay 21, 2025
            • Key Provisions in a Commercial Lease You Should Periodically Review and UpdateMay 9, 2025
      • Government Affairs and Regulation
          • Government Affairs and Regulation
          • Legislative Counsel
          • Government Regulatory Agencies
          • Mclane GPS
          • Government & Public Affairs Strategy
          • Lobbying
          • Crisis Communications and Media Relations
          • Strategic Messaging
          • Coalition Building and Community Relations
          • Policy and Advocacy
            • NH Legislators Are All Ears: Young Professional AdvocacyFebruary 16, 2021
      • Education
          • Education
          • Risk Management and Counseling
          • Crisis Response
          • Consulting and Investigations
          • Trainings
          • Expert Witness
          • Governance
          • Corporate
          • Real Estate & Land Use
          • Trusts & Estates
          • Tax
          • Cybersecurity and Privacy
          • Intellectual Property
          • Trial Practice and Litigation
            • An Employee Handbook Refresher Course for Independent SchoolsApril 23, 2025
            • Student Handbooks – Essential Updates for the New School YearMarch 26, 2025
            • How Independent Schools Can Prepare for an ICE EncounterFebruary 6, 2025
      • Personal and Family Representation
          • Personal and Family Representation
          • Divorce and Family Law
          • Criminal Law
          • Probate Litigation
          • Personal Injury and Medical Malpractice
          • Trusts & Estates
          • Tax Planning
          • Immigration
          • All Practice Areas A-Z
            • The Edge of Tomorrow – Electronic Issues in Family LawNovember 20, 2024
            • Know the Law: How Do I Protect My Business Through a Divorce?October 20, 2024
            • General Wellness Tips for AssociatesOctober 16, 2024
  • Industries
      • Health Care
          • Health Care

            McLane Middleton offers a full range of expertise assisting health care clients in effectively navigating the complexities of the industry. Our health care law group combines our expertise in health care with our strengths in various aspects of the law - including tax, corporate, employment, privacy and data security, and real estate – to develop practical resolutions for our clients.

      • Education
          • Education

            McLane Middleton's education group represents a large number of colleges and independent schools in New Hampshire and Massachusetts, and provides consultation and training services to schools and school associations in New England and nationwide. The group has extensive experience in understanding the unique nature of the governance of educational institutions as well as in handling difficult issues that may arise such as relating to tax exempt status, restrictions on endowment, faculty compensation and tenure issues, and student discipline, to name a few.

      • Manufacturing
          • Manufacturing

            McLane Middleton’s defining experience in providing legal services to manufacturing companies spans from our inception in 1919 and the representation of Amoskeag Manufacturing Company in Manchester, at the time, the largest textile manufacturing facility in the world.

      • Utilities & Telecom
          • Utilities & Telecom

            McLane Middleton has provided extensive representation to the public utilities, energy and telecommunications industries for over 80 years. Today, we represent a wide variety of clients in these industries, in New England as well as before the Federal Energy Regulatory Commission (FERC) and appellate courts.

      • Financial Services
          • Financial Services

            McLane Middleton’s deep-seated attorneys know how highly complex and greatly regulated the financial services industry persists. Our legal team is devoted to ensuring that financial institutions grow their worth, while adhering to the rules, and protecting themselves and their customers.

      • Privately Held Family Owned Businesses
          • Privately Held Family Owned Businesses

            McLane Middleton attorneys expertly guide clients through each stage of developing a business, ensuring that all of their needs are thoroughly met.

            Our corporate lawyers rank with Super Lawyers, Best Lawyers, Chambers and Martindale-Hubbell and are highly experienced in dealing with sophisticated transactions and offer deep knowledge on all legal needs for the company and its owner.

      • Non-Profit Organizations
          • Non-Profit Organizations

            McLane Middleton has the depth and breadth of legal services and experience to help nonprofits in confronting a multitude of issues unique to their associations.

            We represent health care and education providers; religious organizations; social service agencies; tax-advantaged housing entities; recreational and cultural entities; foundations; and business associations.

      • Government & Municipalities
          • Government & Municipalities

            McLane Middleton recognizes that municipal law is diverse and continues to expand. Our team holds the breadth and depth of knowledge to cover all aspects in this practice area, with expertise in these various law groups within our firm: education, environmental and land use, real estate, and employment.

      • Retail
          • Retail

            McLane Middleton knows how fast moving things are in the retail world and our able attorneys keep pace, ready to act on the many different legal challenges that may arise for retail companies.

      • Franchises
          • Franchises

            McLane Middleton attorneys are extensively experienced with franchise transactions.

            Our lawyers review all documentation and give clients a complete interpretation of the brand, concept, financial stability and viability of the franchise. We assist in guiding our clients through Federal Trade Commission regulations and local state laws.

      • Dental
          • Dental

            McLane Middleton offers a full range of expertise to assist our dental clients effectively navigate the complexities of the rapidly changing industry.

             

            Our attorneys combine their insights and knowledge of the dental industry with  our strengths in various aspects of the law – including business structure, employment, tax, and real estate/commercial lending.

      • Real Estate
          • Real Estate

            McLane Middleton is deeply immersed in New England real estate matters, helping clients to achieve their goals in a wide range of transactions. We represent investors, lenders, and developers of real estate projects. We also work with companies that are acquiring, expanding, leasing, financing, or selling their business locations.

  • Our Insights
      • Insights

          • McLane Middleton's attorneys are frequent contributors to a variety of publications throughout New England.

          • LATEST INSIGHTS
            • COBRA Compliance, an Often-Overlooked Area of Employment LawJuly 3, 2025
            • Know the Law: Why Are California Lawyers Suing New Hampshire Businesses?July 3, 2025
            • Seacoast Labor Gaps? How the H-2B Temporary Worker Program Can HelpJune 26, 2025
      • Featured Categories
          • Corporate
          • Cybersecurity and Privacy
          • Employment & Labor
          • Energy & Environment
          • Intellectual Property
          • Personal and Family Representation
          • Real Estate & Land Use
          • Education
          • Tax
          • Trusts & Estates
          • LATEST INSIGHTS
            • COBRA Compliance, an Often-Overlooked Area of Employment LawJuly 3, 2025
            • Know the Law: Why Are California Lawyers Suing New Hampshire Businesses?July 3, 2025
            • Seacoast Labor Gaps? How the H-2B Temporary Worker Program Can HelpJune 26, 2025
      • Podcasts

          • A podcast dedicated to business, legal, and community news in New Hampshire and Massachusetts.

          • McLane Middleton Minutes
      • More from McLane Middleton
          • Employment Law Business Guide
          • Probate Trial
          • Artificial Intelligence Attorneys
  • Latest Insights
  • Categories
    • Artificial Intelligence
    • Corporate
    • Cybersecurity and Privacy
    • Education
    • Employment & Labor
    • Energy & Environment
    • Government Affairs & Regulation
    • Health Care
    • Immigration
    • Intellectual Property
    • Personal and Family Representation
    • Real Estate & Land Use
    • Sports Practice Group
    • Tax
    • Trial Practice and Litigation
    • Trusts & Estates
    • Uncategorized
Intellectual Property

3 Big Trademark Considerations for Startups

Catherine S. Yao
Counsel, Corporate Department
Published: Live Free and Start
June 29, 2017

Please click here to view this article at Live Free and Start’s website.

See more insights
McLane Middleton
Get the latest news and updates from McLane Middleton

Receive timely emails on recent case law and legal trends, as well as educational event invitations.

Join our email list east
  • Government & Public Strategies
  • Proud Member of Terralex
  • The Firm
  • Insights
  • Our People
  • Contact Us
  • News
  • Locations
  • Careers
  • Practice Areas
  • Corporate
  • Trusts & Estates
  • Trial Practice and Litigation
  • Tax
  • Employment & Labor
  • Intellectual Property
  • Cybersecurity and Privacy
  • Energy & Environment
  • Government Affairs and Regulation
  • Education
  • Personal and Family Representation
  • All Practice Areas A-Z

© 2025 McLane Middleton

  • Privacy Policy
  • Privacy Rights Request Form
  • Disclaimer
  • Sitemap