Webinar: Managing Social Media Reviews and Smear Campaigns
Have you ever read a bad review about a company, a restaurant, or a product on sites like Yelp, Google, or Facebook? We bet you have.
We also bet that you likely didn’t hire that window installer that was an hour late, eat at the new restaurant that served cold sides, or buy that poor quality tennis racket because of those bad online reviews. But what if those reviews were untrue or the product of an isolated bad experience? What if that review was about your business?
This presentation is for businesses wanting to understand the legal perspective on the good, bad, and ugly of social media reviews.
McLane Middleton attorneys Jeremy Walker and Cathi Yao will discuss ways that the law allows you to promote your business with incentivized positive reviews, how to use the law when possible to protect against negative reviews, and what to do and what your rights are when you get an ugly and unjustified review.
Program
Webinar - 12:00 to 1:00 p.m. ET
Cost
This event is being offered as a free education session.
Location
Webinar
About the Presenters
Jeremy T. Walker
Director, McLane Middleton
Jeremy is a Director in the firm’s Litigation Department. He focuses his practice on business litigation, with a particular emphasis on intellectual property and construction litigation. He is a trial lawyer and has represented both large and small companies in the New Hampshire Superior Court, the New Hampshire Supreme Court, the Federal District Courts and in arbitration proceedings.
Catherine S. Yao
Associate, McLane Middleton
Catherine is an associate in the firm’s Intellectual Property Practice Group, where she works to assist clients with all issues relating to the protection of their intellectual property.
She is a registered patent attorney licensed to practice before the United States Patent and Trademark Office (USPTO).